Research

Local stores offering Cyber Monday deals

Local stores offering Cyber Monday deals

The turnout far exceeded the 164 million who said they planned to shop over the five-day weekend in previous surveys, and gave retailers a welcome boost heading into the final five weeks of the holiday shopping season. The group finds those who shopped online and in stores spent or were planning to spend $82 more on average than online-only shoppers, and $49 more on average than store-only shoppers.

From Thanksgiving Day through Cyber Monday, the average shopper spent $335.47, with $250.78, or 75 percent, going toward "gifts".

The industry group offered no comparable historical data to its survey released Tuesday because this year's shopping survey results include the entire Thanksgiving weekend results plus Cyber Monday.

US retailers are expected to continue raking in holiday spending cash Monday, just three days after notching record sales on "Black Friday". A growing percentage of those sales were made on smartphones, with over $2 billion in online sales made with smartphones on Cyber Monday, according to Adobe.

"It may not have been as bad as feared for brick-and-mortar stores", said Joel Bines, a managing director focused on retail at AlixPartners, an advisory firm.

In an interview with the Boston Globe last week, retail analyst Marshal Cohen described the state of pre- and post-Thanksgiving sales events like this: "It's no longer Black Friday".

"We are certainly encouraged that we are starting off from a period of strength", Matthew Shay, the president of the National Retail Federation, said in a call with reporters. But, Shay said, retailers today are like consumers, they don't differentiate between whether something is bought online or in stores.




The NRF estimated that 81 million USA consumers shopped online on Cyber Monday, well ahead of the 66 million that did so on Black Friday. The biggest spenders were older millennials (25 to 34 years old) at $419.52. 51 million people shopped in store, 58 million shopped online, and 65 million shopped both in-store and online.

The research firm said the $6.59 billion spent on a day dedicated to e-commerce was a 16.8 percent increase from a year ago and resulted in the largest USA online shopping day in history.

The busiest shopping day of the year was busier than all busy days in the past, according to computer software giant Adobe.

Top shopping destinations included department stores (43%), online retailers (42%), electronic stores (32%), clothing and accessories stores (31%), and discount stores (also 31%).

Websites offer price guides of discounted merchandise at competing websites.

As the name suggests, Cyber Monday is even more e-commerce oriented than most other major days on the retail calendar, with people shopping from their desks at work as well as from their smartphones while on the move to bag bargains.


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