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Starbucks' New China Store Is the Size of a Supermarket

Starbucks' New China Store Is the Size of a Supermarket

Starbucks has opened its 30,000-square-foot Reserve-brand roastery in Shanghai, China, featuring three brew bars, theatrical coffee delivery systems, a mobile-based augmented reality experience and intricate design work throughout that pays homage to the company and its 18-year history in China.

The Shanghai Roastery will become the first Starbucks location, and the first-of-its kind in China, to seamlessly integrate a real-time, in-store and online customer experience.

China is the company's fastest-growing market with more than 3,000 stores across 136 cities.

China is critical for Starbucks.

The new Shanghai outpost is the chain's largest store yet with an on-site bakery, a 40-ton copper cask and an augmented-reality feature.

The "Starbucks Reserve Roastery" is on Nanjing Road West, the city's most-famous shopping street, and has been hotly promoted for months on social media. Starbucks Roastery stores are the company's new upscale coffeehouses in major metros.




Take a look at the photos showing the state-of-the-art roastery, Starbucks will be boasting about for a long time.

One of its three coffee bars is 88-feet long, the longest Starbucks bar in the world - because waiting in line is so 2016.

"With the rising middle class and the opportunity in China, the market is going to be much larger here", he said, adding Starbucks was looking to hit 10,000 outlets in China within a decade, catching up with the U.S. in terms of stores.

And Starbucks is playing to that image with this new shop in Shanghai.

It will also host the Teavana Bar - its first outlet in China specifically offering a range of Chinese teas. In the third quarter ending October 1, China's comparable store sales grew 8 percent, compared to a 2 percent global growth and 2 percent growth in the USA market.

Starbucks increased its China investment during July, when plans were announced to buy out its joint venture partners. Thus, Starbucks envisages making mainland China a vital market by opening 5,000 cafes there by 2021.