IT

Amazon Prime Video Features On Apple TV

Amazon Prime Video Features On Apple TV

The beginning of service fulfilled the promise made by Apple CEO Tim Cook during a conference in June this year.

Using the digital media device you can now stream Amazon Prime Original series and movies and watch them on your TV. Most of the tech companies that manufacture these devices provide their own streaming services, which had intensified the competition.

The app officially started to roll out to Apple TV devices.

The lack of Dolby 5.1 support is an immediate disappointment for owners of the Apple TV 4K unit, which is capable of delivering 4K, HDR, Dolby Vision and 5.1 sound.

On Tuesday, Google said it would cut off Amazon's Fire TV streaming devices from YouTube, starting on January 1.

The rivalry among leading brands has been helping other players to strive in the market. Amazon's suite of voice-controlled devices has outsold Google's so far, according to a study by research firm eMarketer from earlier this year.

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"The app arrives just in time for the highly anticipated new season of The Grand Tour, which launches on December 8, and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR".

It's also worth remembering that it supports playback of both music and video content via AirPlay, so even if the selection of native Apple TV apps doesn't cover your favourite service, you may still be able to stream it to your TV. Without some broad-ranging truce, in which each company agrees to treat each other's services equally and let consumers decide what's best, Amazon and Google would only be undermining themselves.

How many subscriptions do you have to watch content on your television?

All of which means that Amazon and Google can safely invest in the Apple ecosystem, without fear that they're creating an existential threat.

Beyond that, the app will be immediately familiar if you've used it on any other streaming or mobile device recently. Although that doesn't explain why Amazon has also pulled those Nest products.

What's with the huge price differential between what Apple TV ($179 and $199) offers and the top of the line $99 Roku? This is a game-changer and makes the Apple TV 4K a much more viable alternative to the Amazon Fire TV stick, if you're an iOS user. And if you're still not satisfied, well, I suppose you could just go out and buy a Roku. The touchpad on the remote offers faster forwarding and rewinding than rivals.

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