Facebook takes on fake profiles with facial recognition tech

Facebook takes on fake profiles with facial recognition tech

Facebook will soon start notifying users if they're in a photo and are part of the audience for that post, even if they haven't been tagged. Using facial recognition technology, Facebook can alert you to any photos in which you're visible regardless of whether or not you've been tagged. When enabled, notifications appear in your account when Facebook thinks it spotted you in a photo.

If you're one of those poor saps who often gets told you look like someone else, get ready for a barrage of notifications from Facebook saying someone uploaded a photo of you. If you set this feature to "off", Facebook won't be able to recognize you in photos and videos.

The objective of the feature, according to Facebook, is to help users better manage their online identity.

Using facial recognition software, Facebook can detect when you appear in media on its service whether or not you have been tagged. When a new photo or video shows up on Facebook, it is compared to the template to determine who it is.

"The words "face recognition" can make some people feel uneasy, conjuring dystopian scenes from science fiction", wrote Rob Sherman, Facebook's deputy chief privacy officer. The new facial recognition features will be available in your settings soon, but not in Canada or the European Union where Facebook does not offer facial recognition. We're also introducing a way for people who are visually impaired to know more about who is in the photos they encounter on Facebook. If you've already opted out of that feature, you will also be automatically opted out of the new facial recognition features.

Since 2010, face recognition technology has helped bring people closer together on Facebook.

Unfortunately, the feature is not rolling out to Canada and the European Union where Facebook doesn't now offer face recognition technology. That includes the United States but not Canada and Europe, where regulators have raised concerns about Facebook's existing facial recognition features and how the company complies with privacy laws.

"We're doing this to prevent people from impersonating others on Facebook", Facebook says, referring to a common problem that's more colloquially known as "catfishing".