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Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

The e-Commerce giant also labeled 2017 a record holiday shopping season for Amazon Devices. Exact numbers haven't been given, but Amazon does say that the Echo Dot and Fire TV Stick were the best-selling products from any manufacturer in any category across all of Amazon. Predictably, Amazon didn't release any specific sales figures, only noting that Echo Dot sales ranged in the millions. More than 2 billion items sold this way globally past year, according to Amazon, and 140 million items were sold this way from just Thanksgiving through Cyber Monday. Its peak day of customer fulfillment was December 19, 2017.

However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million USA members (up 38%), according to estimates by Consumer Intelligence Research Partners.

"We're excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more", Jeff Wilke, Amazon's worldwide consumer CEO, said in a statement. Companies continue to handle their own packaging, shipping and customer service.

Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.




This holiday season, customers bought more than twice as many Amazon Fire TV Sticks than they did during last year's holiday season.

You can view the full press release on Amazon's press release website.

According to Amazon's data, Alexa's East Coast users requested holiday music 2.5 times more than West Coast users, with "Jingle Bells" being the most-requested song.

Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season.


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