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Amazon gives Alexa more cooking chops, invests in June Oven

Amazon gives Alexa more cooking chops, invests in June Oven

While 2017 has been a banner year for smart speakers in terms of hardware sales, especially for Google and Amazon, smart speakers in 2018 will move beyond hardware, with strategic attempts to monetize the growing installed base in the U.S. and beyond. Up until now, smart speakers were too expensive and connecting them to other smart devices was a confusing process. Instead of pressing multiple buttons to enable advanced microwave features, your customers can now use their voices. Appliances that have pre-sets are needed - like microwave ovens, conventional ovens, and presumably other cooking devices like slow cookers and perhaps bread makers. For example, a user can say "Alexa, defrost three pounds of chicken" or "Alexa, microwave for 50 seconds on high".

Total smart speaker sales are expected to reach a whopping 56.3 million units in 2018, with Google and Amazon expected to lead the way with their Google Home and Alexa speakers.

Just as ads found their way to the newspaper, the radio, the television, the internet, and even to our inbox and inside our apps, it only makes sense for advertisers to follow us to the next frontier of voice-powered AI. The interfaces are designed for future extensibility as support for more cooking devices becomes available the company has revealed.




While Whirlpool's expected to be the first to launch the new Alexa cooking capability for its connected microwaves (no exact date has been given), Amazon also announced Samsung, GE, Kenmore and LG are all working to bring the new Alexa cooking capability to market. Next up? Controlling your kitchen appliances starting with microwave ovens. The ad placements may mean that ads appear within content streamed through Echo speakers, or that Alexa may cross-sell additional products as users make shopping lists and research products. Amazon explained further telling CNET that, "we're making it easier for device manufacturers to build for Alexa by providing a common framework". We're in full-blown, this-is-a-real-product-category and you should start paying attention to what's happening in this space because things are about to get really interesting.

The Fire TV Stick's biggest shortcoming is that it's still very US-centric.


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