IT

WhatsApp launches business focused app

WhatsApp launches business focused app

"Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today", the company said.

WhatsApp Business is now only available to Android users living in the UK, Indonesia, Italy, Mexico and the US. WhatsApp Business is a separate app for business owners that allows them to manage their business profile, access messaging statistics and use some unique tools.

Second is messaging tools, where WhatsApp will offer smart messaging tools like quick replies, etc to help that provide fast answers to frequently asked questions. It also allows businesses to review simple metrics, such as the number of messages sent by their company that have actually been read, according to the company.

WhatsApp is planning to confirm businesses over time, so look out for a green checkmark next to an account's name.




Customers don't need to download anything new, they can continue with their usual WhatsApp account. WhatsApp says over time, businesses that have confirmed their account phone number matches their business one will receive a confirmation badge on their profile. However, WhatsApp claims the app will be rolled out to more markets in the coming weeks.

Account Type: Accounts will now be listed as businesses if they are verified as such.

WhatsApp's Business app is releasing on Thursday for Android devices in the United States & UK, plus a few other countries such as Indonesia and Italy. WhatsApp Business will make it easier for small businesses to connect with their customers. That step is similar to the green verification badges WhatsApp added to selected business accounts on the standard app previous year. Businesses can link their accounts to a landline phone number so that people can message or call a business using that number through WhatsApp.

The arrival of WhatsApp Business doesn't mean any changes for the normal users, who use the consumer version to chat with family and friends. With no plans to bring advertisements to WhatsApp, business subscriptions could be the ultimate way for Facebook to earn revenue from the app.