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Weak Demand Causes Apple to Slash iPhone X Production 50%

Weak Demand Causes Apple to Slash iPhone X Production 50%

Apple will halve its production target for the iPhone X in the three-month period from January from the figure of over 40 million units envisaged at the time of its release in November.

Apple's total production target for the lower priced models (iPhone 8, 8 Plus, and 7) is expected to stay at 30M units.

Last week we learned that the iPhone X could have a surprisingly short shelf life, with analysts predicting that Apple will replace the phone entirely towards the end of this year, rather than continuing to manufacture and sell units at a lower cost when the new iPhone line-up hits shelves.

Worse yet, lackluster sales could delay Apple's plans to bring OLED screens to future handsets.

KitGuru Says: The iPhone X was a gamble in several ways. It will start slowing production soon.




Kuo added that the refreshed iPhone X and iPhone X Plus will be nothing more than a tentative upgrade to the existing iPhone X, with the main exception being that the Plus variant will ship with 4GB of RAM - instead of 3GB - and either a 3,300mAh or 3,400mAh battery.

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. The projected weak iPhone X sales are not likely to have a negative impact on the overall growth of iPhone models in the market. It can be recalled that the initially released iPhone X is armed with a single-cell, L-shaped design.With battery enhancement, this could yield up to 10 percent additional capacity.

In light of Apple's troubles selling an OLED-equipped smartphone, rivals in China and elsewhere could reconsider plans to adopt the technology in new products. Presumably, Apple would continue to offer the 4.7-inch iPhone 8, but that would feature older components.

Some of the things that were reiterated in this latest report were firstly that all of the new phones will have no home button at all and will include the, sometimes criticized, notch for TrueDepth sensors. Some even expect the company to have outperformed forecasts.


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