Culture&Arts

Chris Hemsworth says he's 'open to' starring in Crocodile Dundee revamp

Chris Hemsworth says he's 'open to' starring in Crocodile Dundee revamp

"What better platform than one of our most-loved treasures, Crocodile Dundee, which was also one of the best ads for Australia?" said Droga.

Imitating a traditional studio promotional campaign-using PR, social, digital, OOH and the release of four teaser films-anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, the Hollywood Reporter, and others.

Starring Australia's own Chris Hemsworth and funny-man Danny McBride, the trailer set up the story of the original Crocodile Dundee's son returning to Oz to explore his roots.

Producers from The Late Show With Seth Meyers will also fly to Australia this month to film travel segments to air for USA audiences; while Hemsworth has prerecorded appearances on a number of daytime variety programs.

In a report on Tuesday, the website said Tourism Australia had overthrown reigning viral video victor, Doritos, with more than 58 million online views to its credit - six million more views than any other Super Bowl campaign this year.

"It's so well done because everyone knows about Crocodile Dundee already so to bring this out with such big names like Russell Crowe, Isla Fisher and Margot Robbie, it instantly captures people's attention".

In the next phase of the United States push, Hemsworth will team with McBride, Curtis Stone and the NT's Jessica Mauboy, as well as Outback Wrangler Matt Wright to help convert interest in Australia's food and wine scene, indigenous culture and wildlife into bums on plane seats.




"The Super Bowl has the largest reach of any advertising platform in the US, with more than 100 million viewers tuning in across America and many more millions globally".

It also rated number three in overall entertainment and effectiveness value, marginally beaten by Amazon's Alexa commercial and an for Tide washing detergent.

But, he noted, "Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits".

The website for the "movie" now redirects to a post on the Tourism Australia website. "Aussie icons like Chris Hemsworth, Margot Robbie and Hugh Jackman are huge in the U.S., their popularity will help showcase Australia and get the message out to visit Australia", he said. Australia wants it, the world wants.

Advertising agency Droga5 created the ambitious, integrated "Dundee" campaign.

According to Tourism Australia's managing director John O'Sullivan, American visitors represent a significant tourism market for the country, having spent $3.7 billion in Australia in the past 12 months.

Tourism Australia's global media services agency, UM handled media duties on the project.


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