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What happened? Super Bowl broadcast goes to black during second quarter break

What happened? Super Bowl broadcast goes to black during second quarter break

Super Bowl 52 is behind us and the Eagles have flown off with the Vince Lombardi Trophy, but which Super Bowl ads were hot and not this year?

Sports Digital's live stream of Super Bowl LII was powered by Playmaker Media and ranks as that platforms' most streamed single game ever. "No game action or commercial time were missed", the statement said. These may not have been the stories Brady wanted to come out of the piece, but they drew and more and more people in to watch the documentary, and overall it certainly paints a hugely positive portrait of Brady and his methods.

The best of these was one created by Cenex.

Paul Hogan wasn't the only cameo in a commercial from the evening. That is, if you keep in mind to interrupt whatever show your binging to actually turn them on.

In 2017, Bud Light debuted a new string of commercials taking place in the Medieval era and launching the new catchphrase "dilly dilly".

Oh, and I nearly forgot, congratulations to the Philadelphia Eagles on a Super Bowl win.




For years, the animated M&M characters have been avoiding their doom via being eaten by humans.

Are Super Bowl Commercials Worth the Price? He morphs into Danny Devito, which helps put the horrifying M&M ads from earlier in the evening into perspective, which featured Devito swimming in chocolate.

In the surreal video Peter Dinklage, Tyrion Lannister in Game of Thrones, raps to a Busta Rhymes song as he walks between a load of burning chairs.

This year's Super Bowl ads tended to err on the side of caution and avoided politics. Though there were others that caught a lot more buzz such as the Star Wars "Solo" trailer, Doritos vs. Mountain Dew, Eli Manning dancing and a few other movie trailers, I was not all too impressed with them. The commercial was a lot of fun to watch, spanning the spectrum of potential celebrity replacement voices from a raging Gordon Ramsay to a controlled and slightly creepy Sir Anthony Hopkins, which was enough to rescue the commercial from the brand message itself, which was a bit bland. But if those ads feature in articles wrapping up the best Super Bowl commercials for a week or so after the game, Tom vs Time will continue to be relevant for weeks and months to come.

Meanwhile, NBC's own ads during the game showed us what it wants people to do: stick around for that super-emotional "This is Us" and keep in mind to tune in to the Winter Olympics starting next weekend.


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